For the logo I wanted to include a simple image of a bicycle so that the audience could identify the name with cycling. Originally I was going to go with the word Vello, but I decided against that as I thought that I could play about with the composition of the double 'e'. I could use the double e to incorporate the image of a bicycle, with the right typeface they could look like the wheels on a bicycle. After deciding on the name of Veelo I started experimenting with the word and image.
I also thought of the Idea of having the image being made up of various smaller shapes such as circles, squares or triangles.
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