Overall
I think this module out of any that I have done so far on the degree
is the one that I have learnt the most, not just about graphic design
but myself and how I work and what works and doesn't work for me.
Jumped
headlong into designing without taking much thought and consideration
into planning and structuring 4 briefs that were clear. I think one
of the biggest mistakes in this module is jumping straight starting
to design for the briefs when I haven't fully clarified
what it was I was going to do. This is something that looking back on
the module I should have taken are bit more time and consideration
into planning as this had a knock on effect on the way that I worked
on the briefs.
For
a large part of the module especially for briefs 1 and 3 I kept
switching ideas and changing my mind on various aspects of the
projects. This is especially the case when it comes to how the briefs
ended up forming. For brief 3 the design direction of this was the
most vague as is why the direction changed 2, which hindered my
overall progress with the other briefs, but it also opened up scope
for my second brief to which at that point had not been clarified.
I
had originally set out to do briefs 2 and 3 a lot differently than
they turned out, not clarifying the audience and content early on
meant that this was one of the reasons why I kept swapping ideas and
what felt like I was going round in circles.
The
barman was the brief that I proposed to complete a mockup of how the
app would work for a developer. I think that this brief is the one
that I am most happy about as I had the concept of the brief sorted
from the start. Although I had a lull after the initial ideas as I
hadn’t come up with a clear target audience and how the app would
be applicable to them which then would determine how the app would
work in a run through. I am happy with the visuals for the app and
extending the range to encompass printed material such as a barman
gift set and beer mats/flyers.
Akzidenz
is the brief that was formed from changing direction in various
briefs, as I had to make a decision to choose another brief. I
decided to develop the typeface that I created which spanned from the
Wordiverse logotype as I thought it would benefit my practice to
investigate how letter forms are made up and what develop from this.
The main focus for this brief was developing the typeface, creating 3
different variants with 3 weights. What the brief is lacking is how
the typeface was showcased over a range within context, on reflection
I could have developed how this would have been applicable. In the
end I thought that creating a look book wasn’t
(Strongest
aspect of the module was the ideas and development stage)
The
language supplement I feel mixed about as I managed to produce a
range of deliverables for this project focusing on the stock, print
and layout of the supplement. Although this being said this is the
one brief that I hadn't got a clear idea of what I wanted to do and
jumped straight into designing which in turn ended up me changing
direction in the project twice.
The
Waitress was the brief that I had the quickest turn around as it was
neglected but I am happy with the deliverables. I feel that the type
experimentation could have been pushed more looking into other ways
in which the type can be manipulated on screen and then potentially
applying it to a printed format.
Looking
at all four of my main briefs and linking them to my rational I have
deserved away from what I actually want to do, this module has made
me realise that I want to focus more on working with typography and
layout. I feel that I have neglected the finishing process to focus
more on the idea and would like to do a short brief or two which
allows me to focus on the various printing methods and stocks.
Aims
for FMP:
-
Clarify the briefs that I propose to do; this includes initial
research and various decisions such as what I want to get out of the
brief.
-
Shorter deadlines: I think that shorter turn around for
projects and setting interim deadlines will help keep me more focused
and organised.
-
Develop a better understanding of production, this will allow
me to make more informed decisions in my design direction.
-
Have an even balance between the concept and ideas as well as
the production.
