Publication change of direction

I had a good think and it dawned on me that if my main point of sale is the website, all I need to do is direct the audience to the website. What I thought of was a mail out that doubles up as a poster/print with the main content showcasing two 'looks' from Frodo with details and where to get the products. Due to the timescale and the concept behind the mail out I am going to keep the mail to a minimal size of below a3, this will also reduce printing costs.